BUILDING SHARED VICTORIES FOR PROGRESSIVE CANDIDATES, CAUSES & COMMUNITIES
CAMPAIGN FUNDRAISING DONE RIGHT!
Campaign Fundraising Class
Here are some highlights from this video from the Candidate Project and NOI.
1. Communicate a sense of urgency people can understand.
2. Why me? Why should they contribute? Why do they make the differences in helping to stop the opposition and win the good fight. Being part of the community who works together to win for and with each other.
3. What is the money going for? How will it be used?
A) Tell the story of your "theory of change". What needs to change and why. Let them know that their contribution will have an important impact in doing something achievable. Help them understand that they are part of the possible, real and important change!
4. Make a "Clear Hard Ask"! Make a direct request that's clearly stated.
We Need You To Win So We Can All Win Together!